Scaling Epetōme's Facebook Ads from Launch to High-Volume Growth.

The Challenge.

Epetōme launched in 2024 as a new e-commerce brand with no previous paid social performance. Before working with KIS Advertising, the team had attempted to run Facebook ads themselves but had not generated any purchases.

As Epetōme were a brand-new advertiser, the Facebook ad account also faced initial spend restrictions, limiting how much could be invested during the early stages. Despite this, the objective was to build a profitable acquisition channel from launch, with a target cost per result set at a defined benchmark that ensured profitable acquisition.

The Approach.

From the outset, the focus was on building a strong foundation rather than forcing scale too quickly. The account was structured to prioritise clean data, efficient learning, and long-term scalability.

Early activity focused on establishing purchase data and identifying messaging and creative angles that resonated with Epetōme’s audience. As Facebook gradually lifted spend limits on the account, budgets were increased carefully to maintain efficiency while growing volume.

Performance Highlights.

• Target CPA: Set to a benchmark aligned with the brand’s profitability targets

• Achieved CPA in first month: Reduced by over 40% versus the target benchmark

• 3,160% increase in monthly purchases from the first month with KIS Advertising to the best-performing month in summer 2025, before the brand sold out of stock

Long-Term Results.

In September 2024, Epetōme chose to move their Facebook advertising to a larger agency. However, in February 2025 they returned to KIS Advertising and have continued working together since.

This return allowed for continued optimisation, stronger creative testing, and more confident scaling during key periods. By August 2025, paid social had become a major growth driver for the brand, contributing to their strongest month of sales to date.

The Outcome.

For Epetōme, Facebook ads went from generating no purchases at all to delivering scalable, high-volume growth. This case study reflects Claire at KIS Advertising’s ability to launch, stabilise, and scale accounts, even under early platform limitations, while maintaining strong efficiency.