Welcome to Claire’s Paid Advertising Blog.

This is a space dedicated to helping brands grow through smarter, more strategic Facebook and TikTok advertising. Here, you’ll find practical advice, data-backed insights, and clear explanations written by Claire herself, all designed to help you understand your ad performance and make confident decisions that fuel sustainable growth.

Deciding who your target audience is and deciding who to target on Facebook Ads might not always align how you would imagine. Sometimes,...

Claire Sharp

Jul 18, 20245 min read

So, you’re thinking about advertising on Facebook Ads, but you’re still working out how much it’s going to cost you to do it. As a...

Claire Sharp

Jul 9, 20243 min read

Marketing is one of those big black clouds that hang over business owners' heads. There are so many elements to marketing that sometimes,...

Claire Sharp

Mar 5, 20243 min read

Whether you're deep into the Meta Ads game or just dipping your toes into the pool of advertising, I've got some tips that have worked...

Claire Sharp

Jan 3, 20242 min read