How StowPro Went From "The Odd Online Order" to More Leads Than They Could Handle with Facebook Ads

The Results At A Glance...

76%

Below target cost per lead.

Week 1

Generated enough revenue to cover at least the month's ad spend.

More Leads Than They Could Handle

Campaigns regularly paused while StowPro caught up with enquiries.

Can Facebook Ads Work For A Small Business That's Never Really Advertised Before?

When StowPro came to KIS Advertising, the business had spent almost two years relying largely on word of mouth and the occasional online order. Founder David knew there was demand for the product, but needed a reliable way to reach more tradespeople and generate consistent enquiries.

Through my Facebook Ads Consultation service, we developed a lead generation and creative strategy that David and Alice could confidently manage themselves.

The result? A cost per lead 76% below the original target and, eventually, so many enquiries that Facebook Ads regularly had to be paused while the business caught up with demand.

This Facebook Ads case study looks at the strategy, creative testing and ongoing consultation that helped turn paid social into a scalable customer acquisition channel for StowPro.

The Client.

StowPro designs and installs premium van racking systems for tradespeople across the UK.

Founder David had spent almost two years building the business while juggling freelance work, working late into evenings and every spare weekend to create a brand he believed could shake up the van racking industry.

Despite building a fantastic product and website, he admitted that things weren't taking off:

"Up until 6 months ago, I just wasn't getting the traction I'd set out to achieve. With just the odd online order and local business through a mate, I was barely covering costs."

Something had to change.

The Challenge.

Although StowPro had been operating for nearly two years, growth had been slow.

Sales mainly came from word of mouth and the occasional online order, making it difficult for the business to gain momentum.

David knew the business had huge potential, but he faced a difficult decision: continue freelancing alongside StowPro, or go all in and give the business the best possible chance of succeeding.

He chose the latter.

That decision meant leaving behind a reliable income and investing the company's remaining growth budget into Facebook Ads. It was a significant financial commitment, so the campaigns needed to deliver results quickly.

As StowPro had little previous experience with Facebook Ads, David and his wife Alice joined my Facebook Ads Consultation service to build a profitable advertising strategy and learn how to confidently manage and scale the account themselves.

The Strategy.

Through my Facebook Ads Consultation service, we developed a strategy focused on generating consistent, high-quality enquiries while building a Facebook Ads account that could scale as the business grew.

But importantly, StowPro didn't want to simply hand over their Facebook Ads and have no idea what was happening behind the scenes.

David and Alice wanted to learn how to manage the account themselves.

So my role wasn't just to tell them what changes to make. It was to help them understand why we were making them.

Through regular consultations, we worked together to analyse the account, understand what the data was telling us and identify what we needed to test or change next.

This meant that while we were improving the performance of their Facebook Ads, David and Alice were also building the knowledge and confidence to eventually make those decisions themselves.

Our work included:

• Building a lead-focused Facebook Ads account structure

• Creating and refining high-performing creatives

• Editing social media focused video creatives

• Analysing performance and identifying opportunities for growth

• Continuous strategic support to improve performance month after month

One of the biggest performance improvements came from continually refreshing the creative.

Rather than relying on a handful of static ads, we introduced new image and video concepts, tested different messaging and formats, and identified the creative combinations that generated the strongest response from potential customers.

As the account matured, these creative iterations became one of the biggest drivers behind the account's continued growth, helping improve lead quality while reducing acquisition costs even further.

And that's one of the things I love most about offering Facebook Ads consultations.

I'm not there to gatekeep the knowledge so you need me forever.

I'm there to give you experienced guidance, help you understand what's actually happening in your account and give you the confidence to eventually manage your Facebook Ads without me.

For StowPro, that meant building both a Facebook Ads account that could grow with the business and an in-house team that understood how to manage it.

The Results.

The campaign produced results almost immediately.

David recalls:

"Week one generated enough revenue to cover at least that month's ad spend. It was a massive relief, even though I worried it was just beginner's luck."

Fortunately, it wasn't.

Over the following months, the account continued to improve as we refined both the campaign and the creative.

Results included:

• A cost per lead approximately 76% below the original target

• A significant increase in qualified enquiries and customer orders

• Consistent improvements in campaign performance through ongoing creative testing

• So much demand that Facebook ad campaigns regularly had to be paused while the business caught up with enquiries

Client Testimonial.

"Claire has been absolutely incredible in guiding us through our advertising. As a start-up, it felt daunting to invest without knowing exactly what results we might see, but Claire has been so reassuring, full of brilliant ideas, and highly adaptable in her approach.

As a result, we've already seen a huge influx of enquiries and orders in a short space of time.

Thank you so much for your support, Claire!"

What Can Small Businesses Learn From StowPro's Facebook Ads Success?

StowPro's results don't mean that every small business should immediately start spending money on Facebook Ads. But they do show what's possible when there's a clear strategy behind the spend.

For small businesses in particular, advertising budgets need to work hard. There often isn't the luxury of spending thousands of pounds testing different ideas without understanding what you're trying to achieve. That's why having a clear target from the beginning is so important.

For StowPro, we weren't interested in generating clicks, engagement or impressive-looking numbers inside Ads Manager. We needed to generate genuine enquiries from people who could actually become customers.

That meant understanding what StowPro could afford to pay for a lead, continually monitoring the quality of those leads and using the data to decide what we needed to change next.

And those decisions weren't limited to what was happening inside the Facebook Ads account.

Creative needed to evolve. Messaging needed to be tested. And the strategy needed to change as we learnt more about the people responding to the ads.

Importantly, David and Alice also needed to understand why we were making those decisions so they could eventually make them confidently themselves.

I think that's the biggest lesson for any small business considering Facebook Ads.

You don't need the biggest advertising budget. But you do need to know what you're trying to achieve with it.

Because Facebook Ads shouldn't just generate numbers on a dashboard. They need to generate results that actually make a difference to your business.

And that's exactly what happened with StowPro.

They went from relying largely on word of mouth and the occasional online order to generating so many enquiries that campaigns regularly had to be paused while they caught up with demand.

But for me, the success isn't just in the number of leads.

David and Alice now have a much better understanding of their Facebook Ads account, what good performance looks like and how to make informed decisions about what to do next.

That's exactly what I want my Facebook Ads Consultation service to achieve.

Not to make businesses reliant on me forever, but to give them the strategy, knowledge and confidence to eventually manage their advertising themselves.

Although having too many leads to handle isn't a bad problem to pick up along the way.

Want To Manage Your Facebook Ads In-House, But Need Some Guidance?

If you'd rather keep your Facebook Ads management in-house but want an experienced pair of eyes helping you understand what's working, what isn't and where the opportunities are, my Facebook Ads Consultation service could be a good fit.

I'll work alongside you to help you understand your data, develop your strategy and make confident decisions about what to do next.

Find out more about my Facebook Ads Consultations.