How StowPro Went From "The Odd Online Order" to More Leads Than They Could Handle with Facebook Ads

The Client.

StowPro designs and installs premium van racking systems for tradespeople across the UK.

Founder David had spent almost two years building the business while juggling freelance work, working late into evenings and every spare weekend to create a brand he believed could shake up the van racking industry.

Despite building a fantastic product and website, he admitted that things weren't taking off:

"Up until 6 months ago, I just wasn't getting the traction I'd set out to achieve. With just the odd online order and local business through a mate, I was barely covering costs."

Something had to change.

The Challenge.

Although StowPro had been operating for nearly two years, growth had been slow.

Sales mainly came from word of mouth and the occasional online order, making it difficult for the business to gain momentum.

David knew the business had huge potential, but he faced a difficult decision: continue freelancing alongside StowPro, or go all in and give the business the best possible chance of succeeding.

He chose the latter.

That decision meant leaving behind a reliable income and investing the company's remaining growth budget into Facebook Ads. It was a significant financial commitment, so the campaigns needed to deliver results quickly.

As StowPro had little previous experience with Facebook Ads, David and his wife Alice joined my Facebook Ads Consultation service to build a profitable advertising strategy and learn how to confidently manage and scale the account themselves.

The Strategy.

Through my Facebook Ads Consultation service, we developed a strategy focused on generating consistent, high-quality enquiries while building a Facebook Ads account that could scale as the business grew.

Our work included:

• Building a lead-focused Facebook Ads account structure

• Creating and refining high-performing creatives

• Editing social media focused video creatives

• Continuous strategic support to improve performance month after month

One of the biggest performance improvements came from continually refreshing the creative.

Rather than relying on a handful of static ads, we introduced new image and video concepts, tested different messaging and formats, and identified the creative combinations that generated the strongest response from potential customers.

As the account matured, these creative iterations became one of the biggest drivers behind the account's continued growth, helping improve lead quality while reducing acquisition costs even further.

The Results.

The campaign produced results almost immediately.

David recalls:

"Week one generated enough revenue to cover at least that month's ad spend. It was a massive relief, even though I worried it was just beginner's luck."

Fortunately, it wasn't.

Over the following months, the account continued to improve as we refined both the campaign and the creative.

Results included:

• A cost per lead approximately 76% below the original target

• A significant increase in qualified enquiries and customer orders

• Consistent improvements in campaign performance through ongoing creative testing

• So much demand that Facebook ad campaigns regularly had to be paused while the business caught up with enquiries

Client Testimonial.

"Claire has been absolutely incredible in guiding us through our advertising. As a start-up, it felt daunting to invest without knowing exactly what results we might see, but Claire has been so reassuring, full of brilliant ideas, and highly adaptable in her approach.

As a result, we've already seen a huge influx of enquiries and orders in a short space of time.

Thank you so much for your support, Claire!"

Final Thoughts.

StowPro's journey is a brilliant example of what can happen when the right advertising strategy is combined with strong creative and a business that's ready to grow.

By combining a structured Facebook Ads strategy with ongoing image and video creative production, continuous testing and optimisation, we transformed Facebook Ads into a scalable acquisition channel that consistently delivered high-quality enquiries.

In fact, performance became so strong that David regularly had to pause campaigns while he caught up with demand.

Those are exactly the kinds of growing pains every business hopes to have.